Sicilian businesses are using the internet to join forces in the battle against the mafia.Using the slogan "A people who pays the pizzo is a people without dignity", the web campaign hopes to change the shopping habits of locals as well as provide organised resistance for businesses.
Consumers are being encouraged play their part by supporting the companies who refuse to pay the pizzo.
Supporters from all over the world have left more than 2,000 messages of encouragement on the campaign's online forum.
The AddioPizzo web campaignAmong posts from Poland and China, Connie Marcus from Buffalo in the US writes that she is supporting the movement because her great grandfather was killed over the pizzo in the 1920s.
"I am proud that my great grandfather refused to give in to their demands," she posts. "He died for something he believed in."
"The web is providing a way of co-ordinating these groups that that were previously so diffuse that the mafia could pick them off," he explained.
The internet can help protect people's anonymity, he added, saying: "You can provide resources to this group without the letting the mafia know who you are."
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